The Michelin core Standard Passenger Car product line keeps your customers safer*, longer** with a great value proposition.

* Based on internal wet braking test results versus Goodyear® Assurance® ComforTred® Touring tire size 185/65R15.
** Based on commissioned third-party wear test results versus Continental® ProContact™ with ECOPlus Technology tire size 215/60R16

MICHELIN DEFENDER

Now the choice is easy!

MICHELIN DEFENDER tires were developed using a winning formula. We took all the best performances of HydroEdge® and other Michelin passenger lines list the tires ---MICHELIN Harmony®, MICHELIN X®-Radial DT, MICHELIN Destiny™, and MICHELIN Weatherwise® II and combine them all into the MICHELIN DEFENDER, with the MICHELIN DEFENDER XT* as the club channel line.

For salespeople like you, it means a simpler collection of high-quality passenger tires. And for your customers, it means exceptional performance with a great value proposition. You're going to like this tire—it practically sells itself.

Oh—and the DEFENDER and DEFENDER XT can be mixed in any combination, as long as you always mount the newer tires on the rear.

We'll continue to keep the original equipment lines, including the popular whitewall sizes:

  • MICHELIN Energy™ Saver A/S
  • MICHELIN Primacy™ MXV4® T-Rated
  • MICHELIN Energy™ LX4
  • MICHELIN Symmetry®

Compare to the competition!

Consumers research their purchases and look for the best quality at the best price. Among top competitors, MICHELIN DEFENDER has the best warranty in the marketplace.

And with a total of 117 sizes, DEFENDER provides 93% market coverage.

Brand Warranty
Goodyear Assurance ComforTread Touring 80,000 miles (T/H) 70,000 miles (V)
Goodyear Assurance ComforTread 80,000 miles (T/H)
Goodyear Assurance TripleTred A/S 80,000 miles (T/H) 70,000 miles (V)
Bridgestone Turanza EL 4000 80,000 miles (T) 50,000 miles (H/V)
MICHELIN® Defender 90,000 miles (T/H) 80,000 miles (V)

Michelin listens to customers like yours

Don't be surprised when consumers want the following:*

  • Dependable/reliable
  • Strong/durable tire
  • Handles well on all roads
  • Good value for the money
  • Good tire for everyday use
  • Long-lasting tread life
  • Handles well in the rain

  • Excellent traction
  • Provides best value over the lifetime of the tires
  • Gives peace of mind
  • Competitively priced
  • Does not compromise on quality

* 12 of top consumer needs: MINT 2010 global study

The best entry tire Michelin has ever made

MICHELIN DEFENDER

Benefits And Technologies

The MICHELIN DEFENDER features all-season performance that's reasonably priced. It uses IntelliSipe™ technology to offer safety, fuel efficiency, and long-lasting performance. Just what your customers ask for!

Stops 31 feet shorter than a leading competitor*

The intense grip from IntelliSipe technology provides peace of mind in the most stressful driving situations.

*Based on internal wet braking test results versus Goodyear® Assurance® ComforTred® Touring tire size 185/65R15.

Lasts up to 21,000 miles longer than a leading competitor*

Michelin's proprietary MaxTouch™ Construction optimizes the tire's contact patch, providing the DEFENDER with exceptional longevity**.

*Based on internal wet braking test results versus Goodyear® Assurance® ComforTred® Touring tire size 185/65R15.

**90,000-mile (T/H) limited mileage warranty, 80,000-mile (V) limited mileage warranty

Save up to $250 at $3.50/gallon*

Tread block rigidity from IntelliSipe Technology reduces tread depth and lowers rolling resistance, saving money on fuel costs.

*Based upon fuel efficiency estimates from rolling resistance testing versus the Yokohama Avid TRZ 215/60R16, over the warranted 90,000-mile tread life of the Defender. Actual on-road savings may vary.

Remember, on top of the great DEFENDER mileage warranty, your customers will also enjoy the 30-day guarantee and free roadside tire changing service included with the Michelin Promise Plan.

Selling the MICHELIN DEFENDER

Michelin customers demand quality and safety. And all customers appreciate a longer lasting tire and saving money!

The MICHELIN DEFENDER makes it easy for you to deliver on all of these benefits in a standard passenger tire.

When you're talking to customers who want it all—safety, longevity and cost savings—the Defender really does outperform the competition. Explain how it:

  • Stops 31 feet shorter than the Goodyear Assurance ComforTred
  • Lasts up to 21,000 miles longer than the Continental ProContact
  • Can save up to $250 in fuel costs over the Yokohama Avid TRZ

If you remember just these three things, and be ready to explain how the new IntelliSipes technology is the key, you'll end up with a sale—and a really happy customer!

Zig Ziglar

Zig Ziglar is an American author, salesman, and motivational speaker who's been sharing wisdom and sales experience for more than 40 years. Another of his gems: People don't buy for logical reasons. They buy for emotional reasons. The relationships you form with your customers matters!

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Rapport is a term used to describe, in common terms, the relationship between two or more people who feel similar or relate well to each other.

Some techniques that may be beneficial in building rapport are: matching your body language (posture, gesture, etc.); maintaining eye contact; and even matching breathing rhythm. The important thing is that it's much more than just what you say that helps build relationships with customers.

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